![]() ![]() This is because brackets and parentheses are typically for additional context. Just like numbers can allude to the value viewers will get from your videos, putting words in brackets can increase their perceived value too. For example, "How Increased Sales By 47% in 2 Weeks." Add specificity to your title to capture interest or even build credibility.For example, if other videos on the same topic have an average of 5 list items but you have 10, yours may be perceived as more valuable-all else equal. Set the expectation of the listicle format, which quantifies the value people can expect to get out of your content.Whether you’re writing a video title or another type of headline, there are two effective ways to use numbers. Its title “Do This ONE Process to Get Paying Customers” implies that it’ll share a simple way to reach one of its audience’s top goals. This reduces uncertainty and friction that could otherwise deter them from clicking on your video to learn more. It makes clear that your videos will walk them through the practical things they want to learn about. No wonder the "how to" headline is naturally a good way to capture the attention of your target audience. Since YouTube is one of the most popular video viewing platforms and search engines in the world, it's a top source for education. In 2020, nearly 60% of people were using digital video to learn new skills. And so that potential viewers can quickly see how your video is relevant to their searches or interests. But make sure they’re included near the front of your title so YouTube knows what your video is about. ![]() So, do keyword research and include the search terms you want to rank for in your video title and description. Your use of target keywords plays a role in determining what search results you’ll show up in and how many people you’ll be able to reach. ![]() That being the case, search engine optimization (SEO) is valuable for video marketing. YouTube is a search engine in itself, and YouTube videos show up in other search engines like Google. MicroAcquire showed how this is done, getting to the core of what its interview with Sujan Patel would teach them. Focus on the main thing people will want and can expect to gain from your content. And, if you can, highlight what people will get out of watching a video.Įven if you cover related subtopics in your video, don’t get sidetracked. Give an overviewĪs with headlines for written content, concisely capture the main point of your content. (Long titles are truncated by YouTube when they’re beyond the character limit.) To be on the safe side, keep title length to 70 characters or less. You can write the catchiest title in the world but it may fall flat if potential viewers can’t see it in its entirety. How to title YouTube videos to get more viewsĪs you brainstorm video title ideas, try to incorporate these proven methods of driving views. Here are 15 tips and one tool to help you out. But who’ll know about it if your video titles don’t convince potential viewers to watch? No one!īut writing interesting titles (without resorting to clickbait) can be tough. Your video content could be mind-blowing.
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